PPP Direct: A win-win solution for the advertiser and the blogger

---

PayPerPost has launched the PayPerPost Direct, a different dimension to the Get paid to blog review system adopted by PayPerPost. There are two problems with the original PayPerPost concept:

1. Advertisers have no control on who will write the reviews for them.
2. Bloggers have to be on their toes to get the right opportunity to write. Most of the time, a good opportunity with more revenue is taken up by those vigilant bloggers online. So, the bloggers have to choose a less paying opportunity or an opportunity that is not related to the main content of their blog.

With PPP Direct, PayPerPost makes an attempt to address these two issues. While bloggers with less popular blogs would still continue with the mass marketing strategy, those bloggers with good reach and traffic would love the new one-to-one approach.

The most attractive part of PPP Direct is that their service charges is comaratively lower than their main competitors. A quick search on the SponsoredReviews web site gave me an indication that they charge 35% transaction fees. Likewise, ReviewMe seems to charge about 50% for the review offer. So, if the advertiser offers $100 for a review, a blogger will get only $50 from ReviewMe, $65 from SponsoredReviews while he will get as much as $90 from PPP Direct.

With PPP Direct, the bloggers have the freedom to fix their own review prices. They can offer cheaper reviews and attract more advertisers or increase their review prices slightly and earn more money with less reviews.

At the end, this is a win-win situation for both the advertiser and the blogger.

---